minwax

we were tasked with recruiting more people to take on more diy staining projects. the challenge? the rumor mill.

SO we had some records to set straight.

for one, staining is easy to do.

second, stain belongs on wood.

not paint.

enter the age old question: how do you restore a reputation?

in this case, by upcycling it.

we APPEALed TO DIYERS’ strongest INSTINCT – FINDing SCRAPPY STUFF AND MAKing IT BETTER – and gave diyers of all experience levels a cause to get behind and then get to staining:

furniture rescue.

agency: VML

role: acd, WRITER