WOOD STAINING’S REPUTATION NEEDED A LITTLE RESTORATION.

for one, staining is easy to do.

second, stain belongs on wood.

not paint.

TO HELP SET THE RECORD STRAIGHT, we APPEALed TO DIYERS’ strongest INSTINCT – FINDing SCRAPPY STUFF AND MAKing IT BETTER – and gave diyers of all experience levels a cause to get behind:

furniture rescue.

agency: VML

role: acd, WRITER

people go to pinterest for inspiration.

we hacked the platform to prove the minwax color inventory is rather inspired itself.